// document · privacy

Privacy

← back to the lab

Last Updated: May 12, 2026

This privacy policy ("Privacy Policy") explains how HAPPY LOONG LIMITED

(referred to as "HAPPY LOONG," "we," "us," or "our") collect, manage,

store, use, and protect your information, including personal data, that you

provide or that we collect in connection with any of HAPPY LOONG's games,

websites, or applications ("Service"). By using our Service, you agree to

the collection and use of your personal information as described in this

We values your privacy and is dedicated to protecting your personal

information. We understand the importance of your data and are committed to

handling it with care and openness.

We will handle your personal data in accordance with applicable data

protection laws. Under these laws, the data controller is HAPPY LOONG.

1. Why We Collect Your Personal Data

General

We collect, use and disclose personal data about you, which we collect

through our Service for a number of reasons, including:

1) To administer and improve our websites, products, and services,

including troubleshooting, data analysis, testing, research, statistical

analysis, and survey purposes.

2) To allow you to participate in interactive features of our products and

services (including casino products) and ensure their technical

functionality and security.

3) To fulfill our contractual obligations to you, including setting up,

managing, and administering your account (e.g., for identity

verification, anti-money laundering, prevention of terrorist financing,

self-exclusion requests, and processing bets and payments).

4) To notify you about changes to our products and services and, with your

consent, to directly market them to you.

5) To send you relevant communications, such as confirmations, invoices,

updates, security alerts, and administrative messages.

6) To inform you about promotions, rewards, upcoming events, and other news

related to our products and services.

7) To measure and understand the effectiveness of our advertising and

marketing efforts.

8) To identify and analyze user behavior, preferences, and credit risk (if

applicable).

9) To ensure compliance with licensing and regulatory requirements and

support anti-money laundering, prevention of terrorist financing, and

disaster recovery efforts.

10) To handle payment and collection processes.

11) For customer service improvements, audits, and market research.

12) For other purposes with your consent.

Marketing

We may use your personal data to send you updates by email or by Facebook

Messenger or iMessage about our services, including exclusive offers,

promotions or new services.

This marketing may relate to:

1) products and services we (or permitted third parties) feel may interest

you;

2) information about other goods and services we offer that are similar to

those that you have already used or enquired about;

3) upcoming events, promotions and new products/services or other

opportunities as well as those of selected third parties; and

4) information regarding any applicable loyalty programs (including points

earned and free, bonus and promotional points).

If you no longer wish to receive marketing communications when using our

apps, you may: contact us at support@happyloongx.com for direct marketing

opt-out; orusing the "unsubscribe" link in emails, or let us know you

intent to opt-out in our phone calls to you.

2. Personal Information We Collect And How We Collect It

We may collect user’s data from you, which includes:

Registration & Account Information: username, character name, password;

username (or “Social ID”), profile, and the email address associated

with third party accounts (e.g., Facebook / Apple Game Center / Google

Play).

Marketing related Information: Email address for receiving promotional

emails (requires your explicit consent). You can unsubscribe at any

time.

Payment related Information: Know Your Customer (KYC) information

processed by third party payment service providers (subject to your

consent to the provider’s privacy policy); payment metadata synchronized

by payment service providers to us for fraud detection, compliance, and

dispute resolution (e.g., partial or hashed account identifier,

partially obscured email address, country of purchase origin, IP

address); email address for invoice delivery (shared with payment

service providers only as necessary).

Internet & Device Information: IP address, device type, network data,

operating system, device ID, advertising ID, language, time zone

information (IDFA will not be collected for iOS 14+ users without prior

opt in consent).

Usage & Game Data: Timestamps of actions, game level / progress / scores

/ achievements / logs, user interaction records. In game performance

data may be made available to previously matched users (e.g.,

leaderboard displays, match history)

Location Information: Country or city level location automatically

derived from your IP address.

Interaction Data: Data from your interactions with us (e.g., in app

support communications).

Social Media Information: With your prior consent, information from your

social media account (e.g., Facebook, Google Play, Apple Game Center)

when signing into Services, including user ID, nickname, profile

picture, and/or friend list.

Depending on the type of personal data in question and the grounds on which

we may be processing it, should you decline to provide us with such data,

we may not be able to fulfil our contractual requirements or, in extreme

cases, may not be able to continue with our relationship. We will inform

you if your failure to provide any requested personal information is going

to result in these consequences.

We collect personal data about you in the following situations during your

use of HAPPY LOONG’s services:

1) When you use our game applications.

2) When you create or manage a user account.

3) When you connect your user account to Facebook.

4) When you participate in interactive features of the Service.

5) When you communicate with us or interact through the Service.

Please note that when you use our services , we won’t collect your legally-

sensitive data (i.e. race, ethnicity, religious or philosophical beliefs,

trade union membership, genetics, biometrics, health, sexuality and/or

criminality) and other sensitive data (i.e. child data, social security

numbers, bank account or payment card details).

For California Consumer Privacy Act of 2018 (CCPA) Consumers (Notice of

Collection of Information)

We collect the categories of personal information about California

consumers identified in the chart below. As further set forth in the chart

below, in the past 12 months we have disclosed and "sold" (as defined in

the CCPA) California consumers' personal information to third parties for

business or commercial purposes.

| | |you; | | |

|or | |Auditing related | | |

|) | |interactions with| | |

| | |you; | | |

|products or | |you; | | |

| | |you; | | |

3. Cookies

A cookie is a small data file sent by a website to your computer that is

stored on your hard drive when you visit certain online pages of our

website.We use cookies to store users’ preferences, and collect aggregated

demographic data. Cookies allow the website to identify and interact with

your computer (for example so we can remember your login details if you

have opted to ‘stay signed in’). We do not use cookies to retrieve

information that was not originally sent by us to you in a cookie.

You can set your browser to accept or reject all cookies, or notify you

when a cookie is sent. If you reject cookies or delete our cookies, you may

still use our websites, but you may have reduced functionality and access

to certain areas of our websites or your account. You may disable or accept

cookies at any time by changing your web browser’s options.

In addition to the express notice provided on our website when you first

visit, your continued use of our website is your acceptance of our

continued use of cookies on our website.

4. Who Do We Share Your Information With

We may share your information with the following categories of recipients:

1) Affiliates

Your personal data will be used by us and disclosed to our group companies,

including HAPPY LOONG LIMITED and all of its subsidiaries.

2) Public Authorities/Regulatory Bodies/Industry Bodies

We may disclose your personal data:

to regulators and law enforcement agencies (including those responsible for

enforcing anti-money laundering legislations);

in response to an enquiry from a government agency.

3) Service Providers

We may disclose your personal data to third party service providers

(including our professional advisors, data analysis processors and data

storage service providers) who require access to such information for the

purpose of providing specific services to us. These third parties will

generally only be able to access your data in order to provide us with

their services and will not be able to use it for their own purposes.

4) Selected Business Partners and Advertising Partners

Your personal data will be disclosed by us to our business partners and

advertising partners who will use your data, amongst other things, to

review and improve their products and services, to help them identify new

products and services, for statistical analytical purposes and for the

purpose of directly marketing their products and services to you, subject

to you consenting to their private policies as presented in each of their

websites.

5) Replacement Providers

If the management and operation of HAPPY LOONG and its affiliates are

transferred from us to another company, we may disclose your personal data

to the other company so the products and services can continue to be

provided to you. In the event that we sell or buy any business assets, we

may disclose your personal data to the prospective seller or buyer of such

business or assets. If HAPPY LOONG or substantially all of its assets are

acquired by a third party, personal data held by us about our customers

will be one of the transferred assets.

5. Personalized Advertising

We may work with third-party advertising partners, ad networks, analytics

providers, and other service providers to display advertisements in our

Service, measure ad performance, prevent fraud, and improve our Service and

advertising activities. These partners may use cookies, SDKs, device

identifiers, pixels, local storage, and similar technologies to collect or

receive information from your device and interactions with our Service.

The information collected or shared for these purposes may include

identifiers such as advertising IDs, IP address, device information,

browser or operating system information, location information (which may

include approximate or precise location data), gameplay and usage data, and

information regarding your interactions with advertisements and our

Service.

We and our advertising partners may use this information to provide

personalized advertising, interest-based advertising, cross-app

advertising, analytics, attribution, and advertising measurement services,

including showing advertisements that may be more relevant to your

interests. In some cases, our advertising partners may combine information

collected through our Service with information collected from other apps,

websites, or services for these purposes, in accordance with their own

privacy policies.

Some of our advertising and analytics partners may use non-cookie

technologies, such as SDKs, pixels, local storage, eTags, or device

identifiers, to recognize your browser, device, or application over time.

Please note that blocking or disabling cookies through your browser or

device settings may not fully prevent the use of these technologies.

You may be able to limit personalized advertising by adjusting your device

settings or privacy preferences. For example:

On Apple iOS devices, you can manage app tracking permissions in

“Settings” → “Privacy & Security” → “Tracking”.

On Android devices, you can manage advertising preferences through your

device settings, including resetting or limiting your advertising ID.

Depending on your jurisdiction, you may also have the right to object to or

opt out of certain personalized advertising, direct marketing, profiling,

or data sharing activities. Where required under applicable law, we will

honor requests to restrict or stop the processing of your personal

information for such purposes. You may exercise these rights by adjusting

your device settings where available or by contacting us at

support@happyloongx.com.

Please note that opting out of personalized advertising does not mean you

will stop seeing advertisements. You may continue to receive non-

personalized or contextual advertisements

6. RETENTION

We will not keep your personal data for longer than is necessary for the

purposes for which we have collected it, unless we believe that the law or

other regulation requires us to keep it (for example, because of a request

by a tax authority or in connection with any anticipated litigation) or if

we require it to enforce our agreements.

In general, we will retain your personal data for as long as we provide

services to you and your account is active and following that period, for

as long as we provide you directly with any other service offering.

When it is no longer necessary to retain your personal data, we will delete

the personal data that we hold about you from our systems. While we will

endeavour to permanently erase your personal data once it reaches the end

of its retention period, some of your personal data may still exist within

our systems, for example if it is waiting to be overwritten. For our

purposes, this data has been put beyond use, meaning that, while it still

exists in the electronic ether, our employees will not have any access to

it or use it again.

7. Security

We will take all reasonable precautions necessary to protect your personal

data from

1) loss, theft, misuse and interference;

2) unauthorised access, disclosure, use or modification.

Such measures will vary depending on the sensitivity, amount, format,

nature and storage of the information and will involve, as applicable,

physical, organizational and electronic security measures.

This includes, for example, the protection of passwords using industry

standard encryption, measures to preserve system security and prevent

unauthorised access and back-up systems to prevent accidental or malicious

loss of data. We may use third party data storage providers to store

personal data electronically. We take reasonable steps to ensure this

information is held as securely as information stored on our own equipment.

Unfortunately, there is always risk involved in sending information through

any channel over the internet. You send information over the internet

entirely at your own risk. Although we will do our best to protect your

personal data, we cannot guarantee the security of your data transmitted

over the internet and we do not warrant the security of any information,

including personal data, which you transmit to us over the internet.

8. Your Rights

You have several rights regarding the data we hold about you, which are

explained below. If you want to exercise any of these rights, please

respond to your request as quickly as possible, and within one month

(unless we are allowed more time). Please note that we may keep a record of

your communication to help us address your concerns.

1) Data subject access requests

You may ask us for a copy of the information we hold about you at any time,

and request us to modify, update or delete such information. If we provide

you with access to the information we hold about you, we will not charge

you for this unless permitted by law. If you request further copies of this

information from us, we may charge you a reasonable administrative cost.

Where we are legally permitted to do so, we may refuse your request. If we

refuse your request we will always tell you the reasons for doing so.

2) Right to object

This right enables you to object to us processing your personal data where

we do so for one of the following reasons:

because it is in our legitimate interests to do so (for further

information please see section 11 below);

to enable us to perform a task in the public interest or exercise

official authority;

to send you direct marketing materials; or
for scientific, historical, research, or statistical purposes.

2) Right to opt-out of targeted advertising

You have the right to opt-out of targeted advertising. This means you can

choose not to receive targeted ads based on your interests. To do so, you

can adjust your settings in our app or website, or follow the instructions

provided in the ads you see. Opting out will stop us from using your

information for personalized advertising, but you may still see general ads

that are not based on your preferences.

3) Right to withdraw consent

Where we have obtained your consent to process your personal data for

certain activities (for example, for marketing), you may withdraw this

consent at any time and we will cease to use your data for that purpose

unless we consider that there is an alternative legal basis to justify our

continued processing of your data for this purpose, in which case we will

inform you of this condition.

4) Right to erasure

You have the right to ask us to erase your personal data in certain

situations, such as when:

The data is no longer needed;
You withdraw your consent, and we have no other reason to keep it;
The data was processed unlawfully;
We need to erase the data to follow the law; or
You object to the processing, and we have no valid reason to continue.

We can only refuse to erase your data in specific cases, and we will

explain why. If your request is valid, we will take reasonable steps to

erase the data.

5) Right to restrict processing

You have the right to request that we restrict our processing of your

personal data in certain circumstances, for example if you dispute the

accuracy of the personal data that we hold about you or you object to our

processing of your personal data for our legitimate interests. If we have

shared your personal data with third parties, we will notify them about the

restricted processing unless this is impossible or involves

disproportionate effort. We will, of course, notify you before lifting any

restriction on processing your personal data.

6) Right to rectification

You have the right to request that we rectify any inaccurate or incomplete

personal data that we hold about you. If we have shared this personal data

with third parties, we will notify them about the rectification unless this

is impossible or involves disproportionate effort. You may also request

details of the third parties that we have disclosed the inaccurate or

incomplete personal data to. Where we think that it is reasonable for us

not to comply with your request, we will explain our reasons for this

decision.

7) Right of data portability

If you wish, you have the right to transfer your personal data between

service providers. In effect, this means that you are able to transfer the

details we hold on you to another third party. To allow you to do so, we

will provide you with your data in a commonly used machine-readable format

so that you can transfer the data. Alternatively, we may directly transfer

the data for you.

8) Right to complain

You have the right to complain to a data protection authority about our

collection and use of your personal information.

California Privacy Rights

If you are a California resident and the processing of personal information

about you is subject to the California Consumer Privacy Act (“CCPA”), you

have certain rights with respect to that information.

|Disclosure of Personal Information We Collect About You |

|You have the right to know: |

|The categories of personal information we have collected about |

|you; |

|The categories of sources from which the personal information is |

|collected; |

|Our business or commercial purpose for collecting or selling |

|personal information; |

|The categories of third parties with whom we share personal |

|information, if any; and |

|The specific pieces of personal information we have collected |

|about you. |

|Please note that we are not required to; |

|Retain any personal information about you that was collected for a|

|single one-time transaction if, in the ordinary course of |

|business, that information about you is not retained; |

|Reidentify or otherwise link any data that, in the ordinary course|

|of business, is not maintained in a manner that would be |

|considered personal information; or |

|Provide the personal information to you more than twice in a |

|12-month period. |

|Personal Information Sold or Used for a Business Purpose |

|In connection with any personal information we may sell or |

|disclose to a third party for a business purpose, you have the |

|right to know: The categories of personal information about you |

|that we sold and the categories of third parties to whom the |

|personal information was sold; and |

|The categories of personal information that we disclosed about you|

|for a business purpose. You have the right under the California |

|Consumer Privacy Act of 2018 (CCPA) and certain other privacy and |

|data protection laws, as applicable, to opt-out of the sale of |

|your personal information. If you exercise your right to opt-out |

|of the sale of your personal information, we will refrain from |

|selling your personal information, unless you subsequently provide|

|express authorization for the sale of your personal information. |

|To opt-out of the sale of your personal information, you may |

|contact us using the contact details under the “Contacting Us” |

|heading below. |

|Right to Deletion |

|Subject to certain exceptions set out below, on receipt of a |

|verifiable request from you, we will: |

|Delete your personal information from our records; and |

|Direct any service providers to delete your personal information |

|from their records. |

|Please note that we may not delete your personal information if it|

|is necessary to: |

|Complete the transaction for which the personal information was |

|collected, fulfill the terms of a written warranty or product |

|recall conducted in accordance with federal law, provide a good or|

|service requested by you, or reasonably anticipated within the |

|context of our ongoing business relationship with you, or |

|otherwise perform a contract between you and us; |

|Detect security incidents, protect against malicious, deceptive, |

|fraudulent, or illegal activity; or prosecute those responsible |

|for that activity; |

|Debug to identify and repair errors that impair existing intended |

|functionality; |

|Exercise free speech, ensure the right of another consumer to |

|exercise his or her right of free speech, or exercise another |

|right provided for by law; |

|Comply with the California Electronic Communications Privacy Act; |

|Engage in public or peer-reviewed scientific, historical, or |

|statistical research in the public interest that adheres to all |

|other applicable ethics and privacy laws, when our deletion of the|

|information is likely to render impossible or seriously impair the|

|achievement of such research, provided we have obtained your |

|informed consent; |

|Enable solely internal uses that are reasonably aligned with your |

|expectations based on your relationship with us; |

|Comply with an existing legal obligation; or |

|Otherwise use your personal information, internally, in a lawful |

|manner that is compatible with the context in which you provided |

|the information. |

|Protection Against Discrimination |

|You have the right to not be discriminated against by us because |

|you exercised any of your rights under the CCPA. This means we |

|cannot, among other things: |

|Deny goods or services to you; |

|Charge different prices or rates for goods or services, including |

|through the use of discounts or other benefits or imposing |

|penalties; |

|Provide a different level or quality of goods or services to you; |

|or |

|Suggest that you will receive a different price or rate for goods |

|or services or a different level or quality of goods or services. |

|Please note that we may charge a different price or rate or |

|provide a different level or quality of services to you, if that |

|difference is reasonably related to the value provided to our |

|business by your personal information. |

9. How to Exercise Your Rights

If you would like to exercise any of your rights as described in this

“Contacting Us” heading below.

Please note that you may only make a CCPA-related data access or data

portability disclosure request twice within a 12-month period.

If you choose to contact us directly by email, you will need to provide us

with:

Enough information to identify you [(e.g., your full name, address and

customer or matter reference number)];

Proof of your identity and address (e.g., a copy of your driving license

or passport and a recent utility or credit card bill); and

A description of what right you want to exercise and the information to

which your request relates.

We are not obligated to make a data access or data portability disclosure

if we cannot verify that the person making the request is the person about

whom we collected information, or is someone authorized to act on such

person’s behalf.

Any personal information we collect from you to verify your identity in

connection with you request will be used solely for the purposes of

verification.

10. Persons Under The Age of 16

This Service and its content are not directed to children younger than

sixteen (16) years of age. We do not knowingly collect or solicit personal

information from individuals under 16 years old or knowingly allow such

persons to use our Services. If you are under 16, please do not use the

Service and do not send any information about yourself to us.

11. Account Deletion

You have the right to delete the account which you have registered with us

to access its products or services at any time. We will delete the account

after verifying your identity information. To ensure the security of your

account and property, you shall submit your account deletion request to us

via one of the following ways：

by using the contact information displayed on our official

website（https://www.happyloongx.com/delete-account）; or

by clicking the“Account Deletion”option provided in the APP.

Unless otherwise stipulated by laws and regulations, after account

deletion, we will delete all information related to your account, including

personal information and game logs, thus you will be unable to normally use

the products or services provided by us. After you complete the deletion,

your account cannot be retrieved and your account data cannot be recovered.

Please maintain your account information properly.

12. International Transfers of Data

The data that we collect from you will be transferred to, and stored at,

destinations both within and outside the EEA. As mentioned above, we may

disclose your personal data to our group companies and their service

providers located in US and elsewhere, and to employees operating outside

of the EEA who work for us or for one of our group companies or their

respective service providers.

We want to make sure that your personal data is stored and transferred in a

way which is secure. We will therefore only transfer data outside of the

EEA where it is compliant with data protection legislation and the means of

transfer provides adequate safeguards in relation to your data. We may

transfer your personal data in the following ways:

through an intra-group agreement between HAPPY LOONG entities, using the

European Commission's standard clauses for data transfers to countries

without adequate data protection laws.

through a data transfer agreement with a third party, also using the

European Commission's standard clauses.

By transferring your data to a company that is part of the EU-U.S.

Privacy Shield Framework (or an equivalent agreement for other

countries).

To a country that the European Commission has deemed to have adequate

data protection laws.

If it's necessary for a contract between us and a third party, and the

transfer benefits you (e.g., to a provider outside the EEA).

If you have given us your consent for the transfer.

Where we transfer your personal data outside the EEA and where the country

or territory in question does not maintain adequate data protection

standards, we will take all reasonable steps to ensure that your data is

treated securely and in accordance with this Privacy Policy.

13. Update of the Policy

We may update this Privacy Policy to reflect changes to our data and

information privacy practices, so we encourage you to check this page

periodically. We will try to notify you in advance where there are any

significant or very important changes.

14. Contacting Us

Should you have any questions or concerns about this privacy policy or data

processing, or intend to file a complaint about potential violations of

local privacy laws, please contact us through the following method:

support@happyloongx.com.